Concept Development
The concept is the sentence of a project. Any plan drawn before answering "what will this space say, for whom, with what feeling?" falls apart later. The concept stage is the cheapest stage at which to decide: changing your mind here is a drawing revision, changing it during construction means taking things apart and rebuilding.
At this stage we write the spatial scenario, review references together, establish the material palette and colour approach, and set out the rough spatial arrangement. The aim is not to resolve details but to face the right direction.
In commercial projects in particular, the concept is the brand itself. The seating arrangement of a cafe, the warmth of its light and the texture of its materials tell a customer what kind of place it is before the menu does. In housing, the concept is the first step in translating a family's way of living into space.
What this service covers
| Brief and scenario | Writing down needs, expectations and the usage scenario. |
| Reference study | Reviewing visual references together and clarifying the direction. |
| Spatial arrangement | Rough layout, flow and zoning decisions. |
| Material palette | Establishing the family of textures, colours and materials. |
| Concept presentation | A presentation file explaining the idea with images and samples. |
| Decision point | Approving the direction before moving to construction drawings. |
Projects delivered with this service
| Project | Type | Location | Year |
|---|---|---|---|
| Cafe Projesi | Stüdyo | Çorlu | 2025 |
| BEE Pilates Stüdyo Projesi | Stüdyo | Çorlu | 2025 |
| Laluvia Ofis Projesi | Ofis | İstanbul | 2025 |
| Sevinç Okulları - Sevinç Plus Projesi | Kampüs | İstanbul | 2024 |
Where we provide this service
Çorlu Mimarlık ve İç Mimarlık · İstanbul Mimarlık ve İç Mimarlık
Frequently asked questions
Can we skip the concept stage and go straight to the project?
What do you deliver in a concept presentation?
What if I do not like the concept?
Get in touch
| Office | Lune Design Office |
| Founder | Hilal Şeker — Architect |
| Address | Önerler Mahallesi, Çanakkale Şehitleri Caddesi, Nüans Plaza Kat:1 D:6, Çorlu / Tekirdağ |
| Phone | +90 544 870 20 90 |
| info@lunedesignoffice.com | |
| Working hours | Monday – Friday 09:00 – 18:00 · Closed at weekends |